Cautious Buying: Differences between Rural and Urban Households

Cautious Buying: Differences between Rural and Urban Households

Article ID

778MP

Cautious Buying: Differences between Rural and Urban Households

Dr. Jagwinder Singh Dr B R Ambedkar National Institute of Technology Jalandhar

DOI

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Abstract

Rural markets in India are blossoming. Very few studies have been carried out in rural India for understanding the behaviour of the rural consumer and then customizing the products in accordance to their needs. A comparative study has been carried out to understand how rural and urban consumers buying behavior differ with respect to different types of influences on their buying behavior. The study was based on the sample of 411 (204 from urban and 207 from rural areas) households across the state selected on the basis of non-probability convenience sampling. Three durable goods from three different product categories Television (entertainment product), Refrigerator (home appliance), and an Automobile (two-wheeler, motorcycle and car/jeep) have been selected for study. Overall there are significant differences between rural and urban consumers for all the select products.

Cautious Buying: Differences between Rural and Urban Households

Authors

Dr. Jagwinder Singh Dr B R Ambedkar National Institute of Technology Jalandhar

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How to Cite

Dr. Jagwinder Singh. 1970. “. Global Journal of Management and Business Research – B: Economic & Commerce GJMBR-B Volume 12 (GJMBR Volume 12 Issue B9): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 12 Issue B9
Pg. 9- 16

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Submission Received December 11, 2011
Accepted January 5, 2012
Published January 15, 2012

Keywords

buying cautious Rural Urban

Article Matrices

Total Score: 106

Country: India

Subject: Global Journal of Management and Business Research - B: Economic & Commerce

Authors: Dr. Jagwinder Singh (PhD/Dr. count: 1)

View Count (all-time): 87

Total Views (Real + Logic): 20654

Total Downloads (simulated): 10824

Publish Date: 1970 01, Thu

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Total Views: 20654

Total Downloads: 10824

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