Consumer Preference Coca Cola versus Pepsi-Cola

α
Dr. Abdul Munam Jamil Paracha
Dr. Abdul Munam Jamil Paracha
σ
Muhammad Waqas
Muhammad Waqas
ρ
Ali Raza Khan
Ali Raza Khan
Ѡ
Sohaib Ahmad
Sohaib Ahmad
α University of Lahore

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Consumer Preference Coca Cola versus Pepsi-Cola

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Abstract

This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research required us to conduct the consumer research on why they chose the drink. To find out the factors & reasons that influence to choose their preferred drink.

References

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  6. Mark Pendergrast (2000). For God, Country & Coca-Cola.
  7. Miriam Hebben (2021). Auch Coca-Cola launcht Hard Seltzer.
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Abdul Munam Jamil Paracha. 1970. \u201cConsumer Preference Coca Cola versus Pepsi-Cola\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A12): .

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GJMBR Volume 12 Issue A12
Pg. 7- 10
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research required us to conduct the consumer research on why they chose the drink. To find out the factors & reasons that influence to choose their preferred drink.

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Consumer Preference Coca Cola versus Pepsi-Cola

Dr. Abdul Munam Jamil Paracha
Dr. Abdul Munam Jamil Paracha University of Lahore
Muhammad Waqas
Muhammad Waqas
Ali Raza Khan
Ali Raza Khan
Sohaib Ahmad
Sohaib Ahmad

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