Balancing an Imbalanced Score Card At BPL Engineering Limited-A Case Study

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8M3A4

Balancing an Imbalanced Score Card At BPL Engineering Limited-A Case Study

Dr. Sunita Panicker
Dr. Sunita Panicker Christ University
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Abstract

The Indian electronics Industry has evolved from a undersized government regulated and sluggish growth industry in early 1990,s to a multi-segment export oriented that is witnessing rapid growth and high competition due to changes in Governments policy regime. The once protective policies have been relaxed to a great extent in a bid to attract foreign capital and adapt technology across borders, so that a globally competitive industry is developed. Feeling the heat of the resistance from global brands on its home territory and reeling under the beat of widespread slowdown in the economy, BPL group management worked out a blueprint to substantially reduce its workforce in the year 2002 as part of its restructuring plan. BPL group is an Indian electronics company that deals with consumer appliances (such as refrigerators and washing machines), home entertainment products and health care devices. Over the years, BPL’s growth has been subject to constant challenges.

Balancing an Imbalanced Score Card At BPL Engineering Limited-A Case Study

The Indian electronics Industry has evolved from a undersized government regulated and sluggish growth industry in early 1990,s to a multi-segment export oriented that is witnessing rapid growth and high competition due to changes in Governments policy regime. The once protective policies have been relaxed to a great extent in a bid to attract foreign capital and adapt technology across borders, so that a globally competitive industry is developed. Feeling the heat of the resistance from global brands on its home territory and reeling under the beat of widespread slowdown in the economy, BPL group management worked out a blueprint to substantially reduce its workforce in the year 2002 as part of its restructuring plan. BPL group is an Indian electronics company that deals with consumer appliances (such as refrigerators and washing machines), home entertainment products and health care devices. Over the years, BPL’s growth has been subject to constant challenges.

Dr. Sunita Panicker
Dr. Sunita Panicker Christ University

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Dr. Sunita Panicker. 2013. “. Global Journal of Management and Business Research – A: Administration & Management GJMBR-A Volume 13 (GJMBR Volume 13 Issue A5): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Balancing an Imbalanced Score Card At BPL Engineering Limited-A Case Study

Dr. Sunita Panicker
Dr. Sunita Panicker Christ University

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