Article Fingerprint
ReserarchID
C: FINANCE4J0L7
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.
Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.
This paper attempted to assess theΒ attitudes of students in
Advances in technology have created the potential for a new
Inclusion has become a priority on the global educational agenda,
This paper builds on the existing literature by studying the linkages between advertising expenditure, sales and profits in India. The paper takes a sample of 100 FMCG companies in India and studies their advertising and sales for the period ranging from 2001-02 to 2010-11.The study uses various tools including Mean, Standard Deviation, Coefficient of Variation, Kurtosis, Skewness, Correlation, Regression for getting insights into the data. Econometric analysis including Auto-correlation, Partial Auto-correlation, Augmented Dickey-Fuller test, Vector Auto Regression, Variance Decomposition Analysis, Johansen’s Cointegration and Vector Error Correction Model have been employed to find out the bivariate relationship between the variables under reference. The paper points towards the dependency of sales revenue and profit after tax on advertising expenses besides showing an obvious impact of sales revenue on profits.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
