The Plundering of Child Right in Advertising Ethical Code Breaking

The Plundering of Child Right in Advertising Ethical Code Breaking

Article ID

3M7B3

The Plundering of Child Right in Advertising Ethical Code Breaking

Pujiyanto Faculty of Letters of Malang State University

DOI

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Abstract

Advertisement frequently employs children object as model to promote certain product/service. Children exploitation in advertisement is of course will affect the model or the audience, so that it gets positive or negative respond from the consumer. The appearance of advertisement employing children model sometimes breaks the ethical code or advertisement etiquette. This breach cannot be repressed by certain parties, thus it affects directly the children’s mental growth and development.

The Plundering of Child Right in Advertising Ethical Code Breaking

Authors

Pujiyanto Faculty of Letters of Malang State University

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References

How to Cite

Pujiyanto. 2014. “. Global Journal of Human-Social Science – A: Arts & Humanities GJHSS-A Volume 14 (GJHSS Volume 14 Issue A1): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

GJHSS Volume 14 Issue A1
Pg. 11- 17

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Classification

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Submission Received December 11, 2013
Accepted December 31, 2013
Published January 15, 2014

Keywords

advertisement audience Child Ethics exploitation psychology

Article Matrices

Total Score: 101

Country: Indonesia

Subject: Global Journal of Human-Social Science - A: Arts & Humanities

Authors: Pujiyanto (PhD/Dr. count: 0)

View Count (all-time): 150

Total Views (Real + Logic): 4919

Total Downloads (simulated): 2359

Publish Date: 2014 04, Thu

Monthly Totals (Real + Logic):

Month 1: 53 views
Month 2: 48 views
Month 3: 33 views
Month 4: 34 views
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Total Views: 4919

Total Downloads: 2359

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