Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?
Corporate Social Responsibility is key issue and under debate in the recent business world. In the developing countries, companies have to face serious consequences regarding implementation of Corporate Social Responsibility. Research on this topic is mostly done in developed countries. The first purpose of this study is to investigate “Does consumers consider CSR” and second part of this study focuses on Pakistan telecom industry analysis”. According to literature reviews from previous studies, it is proven that role of corporate social respon-sibility play vital role in the organization’s success. It was important to explore that does CSR have same role in telecom industry of Pakistan? This research involved a questionnaires survey conducted over 160 consumers of different telecom companies in Pakistan. Data were collected through verbal and non-verbal manner. Results showed that in Pakistan telecom industry corporate social responsibility has no role in the retention of consumers.
