The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty

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5ZDS4

The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty

Ngaveena Davahran
Ngaveena Davahran
Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard
DOI

Abstract

Customer service, safety quality and benchmarking are all important aspect that airports and airlines should take into account. There are several importance, drawbacks and ways to manage each of these components .It has been found that all these three components are interrelated to one another, somehow to promote better performance. This is because with benchmarking, an airport or airline will be able to improve its performance, better performance means more customers, and more customers’ means more expectation of good service and proper management of safety. All of these expectations needs to be fulfilled in order for them to feel secure and at the same time would be more willing to come back in the future.

The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty

Customer service, safety quality and benchmarking are all important aspect that airports and airlines should take into account. There are several importance, drawbacks and ways to manage each of these components .It has been found that all these three components are interrelated to one another, somehow to promote better performance. This is because with benchmarking, an airport or airline will be able to improve its performance, better performance means more customers, and more customers’ means more expectation of good service and proper management of safety. All of these expectations needs to be fulfilled in order for them to feel secure and at the same time would be more willing to come back in the future.

Ngaveena Davahran
Ngaveena Davahran
Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard

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Ngaveena Davahran. 2014. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E4): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty

Ngaveena Davahran
Ngaveena Davahran
Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard

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