Dialectical Model of Marketing Versus Trends and Fashions

Dialectical Model of Marketing Versus Trends and Fashions

Jorge Enrique Garcs Cano

Contact

Varias

Dialectical Model of Marketing Versus Trends and Fashions

Article Fingerprint

ReserarchID

R8880

Dialectical Model of Marketing Versus Trends and Fashions Banner

AI TAKEAWAY

Connecting with the Eternal Ground

References

73 Cites in Article

Reference Format

(2004). AMA Definition of Marketing.
Richard Bagozzi (1974). Marketing as an Organized Behavioral System of Exchange.
Richard Bagozzi (1975). Marketing as Exchange.
R Bagozzi (1975). Social Exchange in Marketing.
R Bagozzi (1977). Is All Social Exchange In Marketing? A Reply.
R Bagozzi (1978). Marketing as Exchange: A Theory of Transactions in the Marketplace.
R Bagozzi (1979). Toward A Formal Theory of Marketing Exchanges.
R Bagozzi (1986). Principles of Marketing Management.
N Borden (1964). The Concept of the Marketing Mix.
J Carlzon (1987). Putting the Customer First: The Key to Service Strategy.
K Clancy,P Krieg (2000). Counter-Intuitive Marketing: Achieve Great Results using Uncommon Sense.
G Day (1990). Market Driven Strategy: Processes for Creating Value.
G Day (1992). Marketing's Contribution to the Strategy Dialogue.
George Day (1994). The Capabilities of Market-Driven Organizations.
George Day (1994). Continuous Learning about Markets.
G Day (1995). Advantageous Alliances.
Betsey Stevenson,Justin Wolfers (1996). Marriage and Divorce: Changes and Their Driving Forces.
G Day (1999). The Market Driven Organizations: Understanding, Attracting, and Keeping Valuable Customer.
G Day (2000). Capabilities For Forging Customer Relationships.
G Day (2000). Aproximación conceptual de la movilidad en Bogotá:.
G Day,Ch Van Den Bulte (2002). Superiority in Customer Relationship Management: Consequences for Competitive Advantage and Performance.
George Day,Robin Wensley (1983). Marketing Theory with a Strategic Orientation.
G Day,R Wensley (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority.
George Day,Jerry Wind (1980). From the Editor.
A Frey (1961). Advertising.
C Garcés,J (1992). Enseñanza de la economía política.
C Garcés,J (1993). El Papel de la Investigación de Mercados.
C Garcés,J (1994). Metodología para el desarrollo de Plan Estratégico de Marketing-PEM, material de clase de los cursos Marketing Estratégico y Marketing Operativo.
C Garcés,J (2003). El Marketing: un paradigma balbuceando, en un capitalismo mutando….
; Bogotá,Lorenz (2005). Unknown Title.
C Garcés,J (2007). Primer taller cluster RSE FOMIN-BID.
Dolly Aristizábal García,Alba Álvarez Ramírez,Vanessa Ángel,Hugo Granada (2007). Factores de riesgo en infección por virus del papiloma humano Tipo 16 en mucosa oral sana de pacientes atendidos en una institución odontológica de Santiago de Cali.
C Garcés,J (2008). Reflexiones sobre el marketing y la ciencia.
C Garcés,J (2010). A LA BÚSQUEDA DE DESCIFRAR AL CONSUMIDOR.
Aimee Rodríguez Viño,Claudia Gutiérrez Ramos (2012). La inversión extranjera, una necesidad en Cuba para la producción de carne de pollo.
Mabelin Armenteros Amaya,Clara Columbié Santana,Adianez Taboada Zamora (2012). INTERNACIONALIZACIÓN DE LA EDUCACIÓN SUPERIOR EN CUBA. CONTRIBUCIÓN DEL PROYECTO FORGEC.
C Garcés,J (2012). En equilibrio no hay crisis: crítica a los supuestos neoclásicos.
Ildefonso Grande (1992). Dirección de Marketing: fundamentos y software de aplicaciones.
C Grönroos (1983). Innovative Marketing Strategies and Organization Structures for Services Firms, en Lovelock.
Christian Grönroos (1989). Defining Marketing: A Market‐Oriented Approach.
C Grönroos (1990). Service management and marketing: managing the moments of truth in service competition.
C Grönroos (1995). Relationship Marketing: The Strategy Continuum.
Nishant Kumar,Fredrik Nordin (1987). SUSTAINING RELATIONSHIPS WITH CLIENTS IN KNOWLEDGE-INTENSIVE SERVICES CASE : INDIAN KNOWLEDGE-INTENSIVE FIRMS.
E Gummesson (1991). Marketing Orientation Revisited. The Crucial Role of the Part-Time Marketer.
Shelby Hunt (1976). The Nature and Scope of Marketing.
S Hunt (1977). Colorado Ski and Winter Recreation Statistics, 1977. Charles R. Goeldner and Sally Courtney. Business Research Division, University of Colorado, Boulder, Colorado 80309. 1977. 124p. $20.
Shelby Hunt (1978). A General Paradigm of Marketing: In Support of the '3-Dichotomies Model'.
Shelby Hunt (1983). General Theories and the Fundamental Explananda of Marketing.
S Hunt (1983). Marketing Theory: The Philosophy of Marketing Science.
S Hunt (1991). Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science.
Shelby Hunt (1994). On Rethinking Marketing: Our Discipline, Our Practice, Our Methods.
J Keynes (1936). La Teoría General de la Ocupación, el Interés y el Dinero.
Philip Kotler (1972). A Generic Concept of Marketing.
P Kotler (1962). Dialectical Model of Marketing versus Trends and Fashions 54.
Philip Kotler (2001). Philip Kotler: some of my adventures in marketing.
P Kotler (2003). Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know.
P Kotler (2005). Preguntas más frecuentes.
P Kotler,D Jain,S .; Y Maesincee (2002). ¿Cómo se da la renovación?.
J.-J Lambin (1987). Strategic Marketing Management, Jean-Jacques Lambin. McGraw-Hill, 1997 ISBN : 0-07-709227-9.
W Lazer,E Kelley (1962). Managerial Marketing, Perspectives and Viewpoints.
K Marx (1867). El Capital. Crítica de la Economía Política Clásica.
E Mccarthy (1960). Basic Marketing: A Managerial Approach.
Michael Porter (1979). The Structure within Industries and Companies' Performance.
M Porter (1982). Estrategia Competitiva.
M Porter (1990). Ventaja Competitiva: crear y mantener un desempeño superior.
A Ries,J Trout (1990). Posicionamiento: El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia.
J Robinson (1959). Ensayos de economía poskeynesiana.
J Sallenave (1995). FUNCIONES DE LA GERENCIA.
W Stanton (1964). Fundamentals of Marketing.
Frederick Webster (1981). Top Management's Concerns about Marketing: Issues for the 1980's.
Frederick Webster (1988). The rediscovery of the marketing concept.
Frederick Webster (1992). The Changing Role of Marketing in the Corporation.
F Webster (1994). Market-Driven Management: Using the new marketing concept to create a customer-oriented company.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jorge Enrique Garcs Cano. 2014. \u201cDialectical Model of Marketing Versus Trends and Fashions\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E5).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 14 Issue E5

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

applied science business communication capitalism competitivenes Demand dialectics dynamics economics growth strategy merchandizing strategy

Submission ReceivedDecember 16, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

October 8, 2014

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 101

Country: Colombia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Jorge Enrique Garcs Cano (PhD/Dr. count: 0)

View Count (all-time): 170

Total Views (Real + Logic): 4704

Total Downloads (simulated): 2341

Publish Date: 2014 10, Wed

Monthly Totals (Real + Logic):

Month 1: 43 views
Month 2: 58 views
Month 3: 51 views
Month 4: 41 views
Month 5: 34 views
Month 6: 48 views
Month 7: 52 views
Month 8: 40 views
Month 9: 47 views
Month 10: 29 views
Month 11: 45 views
Month 12: 35 views
Month 13: 33 views
Month 14: 20 views
Month 15: 43 views
Month 16: 41 views
Month 17: 31 views
Month 18: 32 views
Month 19: 39 views
Month 20: 24 views
Month 21: 32 views
Month 22: 38 views
Month 23: 43 views
Month 24: 26 views
Month 25: 29 views
Month 26: 29 views
Month 27: 31 views
Month 28: 22 views
Month 29: 44 views
Month 30: 34 views
Month 31: 40 views
Month 32: 34 views
Month 33: 39 views
Month 34: 43 views
Month 35: 29 views
Month 36: 20 views
Month 37: 49 views
Month 38: 26 views
Month 39: 42 views
Month 40: 17 views
Month 41: 37 views
Month 42: 37 views
Month 43: 34 views
Month 44: 47 views
Month 45: 22 views
Month 46: 34 views
Month 47: 21 views
Month 48: 22 views
Month 49: 25 views
Month 50: 32 views
Month 51: 31 views
Month 52: 44 views
Month 53: 35 views
Month 54: 15 views
Month 55: 38 views
Month 56: 23 views
Month 57: 20 views
Month 58: 20 views
Month 59: 33 views
Month 60: 31 views
Month 61: 44 views
Month 62: 21 views
Month 63: 42 views
Month 64: 34 views
Month 65: 33 views
Month 66: 27 views
Month 67: 26 views
Month 68: 18 views
Month 69: 31 views
Month 70: 26 views
Month 71: 36 views
Month 72: 31 views
Month 73: 40 views
Month 74: 12 views
Month 75: 36 views
Month 76: 29 views
Month 77: 23 views
Month 78: 32 views
Month 79: 22 views
Month 80: 18 views
Month 81: 41 views
Month 82: 20 views
Month 83: 26 views
Month 84: 49 views
Month 85: 20 views
Month 86: 22 views
Month 87: 32 views
Month 88: 39 views
Month 89: 38 views
Month 90: 27 views
Month 91: 20 views
Month 92: 21 views
Month 93: 38 views
Month 94: 32 views
Month 95: 38 views
Month 96: 28 views
Month 97: 27 views
Month 98: 40 views
Month 99: 39 views
Month 100: 28 views
Month 101: 49 views
Month 102: 35 views
Month 103: 20 views
Month 104: 41 views
Month 105: 19 views
Month 106: 21 views
Month 107: 35 views
Month 108: 21 views
Month 109: 25 views
Month 110: 14 views
Month 111: 26 views
Month 112: 34 views
Month 113: 33 views
Month 114: 40 views
Month 115: 28 views
Month 116: 30 views
Month 117: 14 views
Month 118: 16 views
Month 119: 27 views
Month 120: 42 views
Month 121: 24 views
Month 122: 43 views
Month 123: 38 views
Month 124: 39 views
Month 125: 44 views
Month 126: 44 views
Month 127: 41 views
Month 128: 25 views
Month 129: 37 views
Month 130: 28 views
Month 131: 27 views
Month 132: 39 views
Month 133: 40 views
Month 134: 43 views
Month 135: 40 views
Month 136: 43 views
Month 137: 64 views
Month 138: 34 views
Month 139: 47 views
Month 140: 24 views

Total Views: 4704

Total Downloads: 2341

2026 Trends

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]