Green Awareness Effects on Consumers Purchasing Decision: A Case of Pakistan.

Green Awareness Effects on Consumers Purchasing Decision: A Case of Pakistan.

Ali Asad

Contact

Muhammad Azhar Hussain

Contact

Muhammad Fayyaz Khokhar

Contact

National College of Business Administration and Economics

Green Awareness Effects on Consumers Purchasing Decision: A Case of Pakistan.

Article Fingerprint

ReserarchID

8R017

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

Consumers’ awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers’ environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 300 completed responses were collected in the survey. Responses were randomly drawn from students in a university campus in the Multan, Pakistan. Their participation was purely voluntary. Results authenticated that consumers’ awareness of price and brand image significantly influences their purchasing decision of green products. A person having some concern for the environment and its brand image would have a stronger preference to buy a green product. Findings could provide fruitful insights for environmental sustainability in Pakistan.

References

50 Cites in Article

Reference Format

S Chan,E (2013). Gap analysis of green hotel marketing.
D (2013). The Link Between Purchasing Decisions and Measure of Environmental conciuosness.
Narges Delafrooz,Mohammad Taleghani,Bahareh Nouri (2013). Effect of green marketing on consumer purchase behavior.
Eric S.W. Chan (2013). Gap analysis of green hotel marketing.
A,M (1995). Counsumer evaluation of recycled products.
D Aasker (1992). The value of brand equity.
; Al,M (1978). Green Awareness On Consumers Purchasing Decision.
B Schlegemich,B (1996). The Link Between Green Purchasing Decisions And Measures Of Environmental consciousness.
Ingo Balderjahn (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns.
Hae-Kyong Bang,Alexander Ellinger,John Hadjimarcou,Patrick Traichal (2000). Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory.
C,D (2004). Ecolabels programs: a stakeholder consumer.
Z Carlson (1995). Green Advertising And The Recutant consumer.
B Chaipoopirutanna (2011). Green Product Consumer Buyer Behavior.
E Chan (2013). Gap analysis of green hotal marketing.
E Chan (2013). Gap analysis of green hotel marketing.
T Chen,L Chai (2010). Attitude towards the Environment and Green Products: Consumers Perspective.
M Cohen (1973). Environmental Information versus environment attitudes.
J Cronin (2011). Green Marketing Strategies: An Examination Of Stakeholder And The Opportunities They Present.
N Delafrooz (2014). Effect Of Green Marketing On Consumer Purchasing Behavior.
Diamantopoulos (2003). Can socio-demographics still play a role in profiling green consumers. Empirical investingation.
Riley Dunlap,Rik Scarce (1991). Poll Trends: Environmental Problems and Protection.
Forkink 201o, L. E (2013). Green Awareness Effects On Consumers Purchasing Decision.
G,M (2013). Green Markeeting And Its Impelemtation in Indian business organization.
G,B (1993). Consumer preceptition of the environment impact of any industrial service.
G,M (2013). Green Marketing And Its Implemetation In Indian Business Organization.
Yi-Chun Huang,Minli Yang,Yu-Chun Wang (2014). Effects of green brand on green purchase intention.
K Lanekiller (2012). Strategic Program Management.
G Manjunath (2013). Green Marketing And Its Implementation In Indian Business Organization.
M Manjunath (2014). The Concept of Green Marketing and Green Product Development on Consumer Buying Approach.
Mohd,N Suki (2013). Green Awareness Effects on Consumer Purchasing Descision.
N,M (1997). Towards a Framework for managing Corporate Identity.
B Nouri (2013). Effect of green marketing on consumer purchase behavior.
J Ottman (1993). Green marketing; Challenges and Opportunites.
P,M (2007). Are green product over priced.
M Picrle (2014). The concept of Green marketing and Green Product Development on Consumer Buying Approach.
Prothero (2013). The Link Between Green Purchas ing Decisions and Measure of Envionment Consciousness.
David Raska,Doris Shaw (2012). When is going green good for company image?.
Ian Rowlands,Paul Parker,Daniel Scott (2002). Consumer perceptions of “green power”.
Norazah Suki,Norbayah Suki (2019). Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention.
N Suki (2013). Geen awareness effect on consumer purchasing decision.
N Suki (2013). Green Awareness effects on consumers purchasing decision.
N Suki (2013). Green awareness on conumers purchaing decision.
Richa Mishra (2014). Factors Affecting Buying Decisions of Consumer towards Green Product: Special Reference to Youth.
G Glegg (2005). Barriers to green buying.
B Valente,(n.D Graded eco-lables: a demandoriented approch to reduce pollution.
E Wahid (2011). Investingation of green marketing tools effect on consumers purchase behavior.
N Wahid (2011). Investigation of green markrting tools effect on consumers purchae behaviour.
Worcester (2013). The Link Btween Green Purchasing Decision and Measure of Environment Cocsciousness.
R Yazdanifard (2014). The Concept Of Green Marketing And Green Product Development On Consumer Buying Approach.
Y Yazdanifard (2014). The Concept Of Green Marketing And Green Product Development On Consumer Buying Approach.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ali Asad. 2014. \u201cGreen Awareness Effects on Consumers Purchasing Decision: A Case of Pakistan.\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E6).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 14 Issue E6

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

brand awareness Brand image price purchasing decision and environmental concerns

Submission ReceivedDecember 7, 2013
Peer Review Double Blind
Handling Editor
Accepted January 5, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

November 10, 2014

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 103

Country: Pakistan

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Muhammad Azhar Hussain, Muhammad Fayyaz Khokhar, Ali Asad (PhD/Dr. count: 0)

View Count (all-time): 166

Total Views (Real + Logic): 4493

Total Downloads (simulated): 2364

Publish Date: 2014 11, Mon

Monthly Totals (Real + Logic):

Month 1: 55 views
Month 2: 53 views
Month 3: 65 views
Month 4: 22 views
Month 5: 58 views
Month 6: 19 views
Month 7: 35 views
Month 8: 20 views
Month 9: 50 views
Month 10: 45 views
Month 11: 25 views
Month 12: 35 views
Month 13: 23 views
Month 14: 30 views
Month 15: 16 views
Month 16: 25 views
Month 17: 24 views
Month 18: 38 views
Month 19: 28 views
Month 20: 28 views
Month 21: 28 views
Month 22: 34 views
Month 23: 34 views
Month 24: 34 views
Month 25: 16 views
Month 26: 36 views
Month 27: 42 views
Month 28: 28 views
Month 29: 38 views
Month 30: 25 views
Month 31: 30 views
Month 32: 27 views
Month 33: 30 views
Month 34: 34 views
Month 35: 39 views
Month 36: 34 views
Month 37: 35 views
Month 38: 36 views
Month 39: 16 views
Month 40: 15 views
Month 41: 40 views
Month 42: 42 views
Month 43: 26 views
Month 44: 33 views
Month 45: 33 views
Month 46: 14 views
Month 47: 23 views
Month 48: 27 views
Month 49: 35 views
Month 50: 22 views
Month 51: 20 views
Month 52: 39 views
Month 53: 34 views
Month 54: 29 views
Month 55: 27 views
Month 56: 35 views
Month 57: 42 views
Month 58: 41 views
Month 59: 23 views
Month 60: 45 views
Month 61: 17 views
Month 62: 41 views
Month 63: 34 views
Month 64: 32 views
Month 65: 29 views
Month 66: 19 views
Month 67: 35 views
Month 68: 21 views
Month 69: 30 views
Month 70: 19 views
Month 71: 30 views
Month 72: 24 views
Month 73: 38 views
Month 74: 40 views
Month 75: 38 views
Month 76: 35 views
Month 77: 35 views
Month 78: 20 views
Month 79: 25 views
Month 80: 27 views
Month 81: 21 views
Month 82: 39 views
Month 83: 14 views
Month 84: 42 views
Month 85: 19 views
Month 86: 33 views
Month 87: 14 views
Month 88: 23 views
Month 89: 20 views
Month 90: 28 views
Month 91: 49 views
Month 92: 47 views
Month 93: 20 views
Month 94: 26 views
Month 95: 20 views
Month 96: 24 views
Month 97: 27 views
Month 98: 19 views
Month 99: 42 views
Month 100: 26 views
Month 101: 29 views
Month 102: 20 views
Month 103: 38 views
Month 104: 32 views
Month 105: 18 views
Month 106: 38 views
Month 107: 35 views
Month 108: 39 views
Month 109: 34 views
Month 110: 35 views
Month 111: 28 views
Month 112: 40 views
Month 113: 30 views
Month 114: 26 views
Month 115: 25 views
Month 116: 40 views
Month 117: 16 views
Month 118: 40 views
Month 119: 24 views
Month 120: 48 views
Month 121: 40 views
Month 122: 28 views
Month 123: 26 views
Month 124: 41 views
Month 125: 21 views
Month 126: 30 views
Month 127: 29 views
Month 128: 23 views
Month 129: 35 views
Month 130: 38 views
Month 131: 21 views
Month 132: 34 views
Month 133: 44 views
Month 134: 21 views
Month 135: 48 views
Month 136: 50 views
Month 137: 61 views
Month 138: 51 views
Month 139: 34 views

Total Views: 4493

Total Downloads: 2364

2026 Trends

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]