Green Mobile Telecommunication:  Assessment and Implementation A Consumer Perspective in Lebanon

Green Mobile Telecommunication: Assessment and Implementation A Consumer Perspective in Lebanon

Atef Harb

Contact

Michel Zoghby

Contact

Nancy Kanbar

Contact

Notre Dame University – Louaize

Green Mobile Telecommunication: Assessment and Implementation A Consumer Perspective in Lebanon

Article Fingerprint

ReserarchID

X0B24

Green Mobile Telecommunication: Assessment and Implementation A Consumer Perspective in Lebanon Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

Mobile telecommunications’ sector is one of the fastest developing sectors in the world. Both high usage and demand gather to show how this sector is increasing especially with the energy resources it requires to operate. Mobile telecommunications has a direct effect on the environment related to the usage (users’ behavior, network’s interaction, power and energy saving, etc.). The main objectives of this research are to assess the consumers’ awareness and willingness to pay in order to go green in mobile telecommunication, while measuring the attitudes, perceived behavioral control, and subjective norms that affect the consumers’ intentions to go green in mobile telecommunications. The theory of planned behavior is used as the conceptual framework to assess the consumers’ intention and behavior towards green telecommunication. A Questionnaire on the theory of planned behavior was built, translated and face to face self-administered interviews were conducted four areas in Lebanon (Jdeideh, Haret Hreik, Roueis, and Maameltein) that were selected based on the traffic profile (voice and data), number of distinct users, locations, population, and workplaces. Results show that most of the Lebanese consumers are aware of the negative environmental and health impacts of telecommunications.

References

23 Cites in Article

Reference Format

Icek Ajzen,M Fishbein (1991). The theory of planned behavior.
Icek Ajzen,Thomas Madden (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control.
Alfa (2012). Interim Reporting.
C Armitage,M Conner (2001). Efficacy of the theory of planned behavior: a meta-analytic review.
I Berger,V Kanetkar (1995). Increasing environmental sensitivity via workplace experiences.
D Bonetti (2004). Constructing questionnaires based on the theory of planned behavior; a manual for health services researchers.
O Freestone,P Mc Goldrick (2008). Motivations of the Ethical Consumer.
Mark Gaynor,Scott Brander,Alan Pearce,Ken Post (2009). Open Infrastructure for a Nationwide Emergency Services Network.
David Harrison,Peter Mykytyn,Cynthia Riemenschneider (1997). Executive Decisions About Adoption of Information Technology in Small Business: Theory and Empirical Tests.
& Heikkila,Ojwaka (2008). Nokia Siemens networks studies environmental friendly solutions.
C Marino,P Galloni (2011). Encyclopedia of environmental health.
H Nysveen,E Pedersen,H Thorbjornsen (2005). Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons.
M Sarraf,B Larsen,M Owaygen (2004). The Cost of Environmental Degradation.
Deborah Schifter,Icek Ajzen (1985). Intention, perceived control, and weight loss: An application of the theory of planned behavior..
N Shah (2008). Critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry.
L Simonsen,T Dick (1997). Teachers' perceptions of the impact of graphing calculators in the mathematics classroom.
S Stoner (2011). The Huawei Basic Law (1998).
S Taylor,P Todd (1995). Understanding information technology usage: A test of competing models.
W Von Alven (1998). Whirling Disease: Reviews and Current Topics.
Von Andel,W Voogd,S (2011). The effects of environmental corporate social responsibility on consumer behavior.
S Wind,D Van Sickle,A Wright (2004). Health, place, and childhood asthma in southwest Alaska.
Icek Ajzen,M Fishbein (1991). The theory of planned behavior.
Paul Sparks,Richard Shepherd (1992). Self-Identity and the Theory of Planned Behavior: Assesing the Role of Identification with "Green Consumerism".

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Atef Harb. 2014. \u201cGreen Mobile Telecommunication: Assessment and Implementation A Consumer Perspective in Lebanon\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E6).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 14 Issue E6

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

behavioral control Environmental awareness green mobile telecommunication health degradatio planned behavior subjective norms willingness to pay

Submission ReceivedDecember 16, 2013
Peer Review Double Blind
Handling Editor
Accepted January 1, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

November 10, 2014

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 103

Country: Lebanon

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Michel Zoghby, Nancy Kanbar, Atef Harb (PhD/Dr. count: 0)

View Count (all-time): 168

Total Views (Real + Logic): 4437

Total Downloads (simulated): 2221

Publish Date: 2014 11, Mon

Monthly Totals (Real + Logic):

Month 1: 34 views
Month 2: 39 views
Month 3: 45 views
Month 4: 67 views
Month 5: 42 views
Month 6: 56 views
Month 7: 43 views
Month 8: 34 views
Month 9: 34 views
Month 10: 38 views
Month 11: 31 views
Month 12: 41 views
Month 13: 23 views
Month 14: 23 views
Month 15: 21 views
Month 16: 24 views
Month 17: 22 views
Month 18: 28 views
Month 19: 44 views
Month 20: 41 views
Month 21: 15 views
Month 22: 26 views
Month 23: 42 views
Month 24: 29 views
Month 25: 13 views
Month 26: 42 views
Month 27: 16 views
Month 28: 21 views
Month 29: 33 views
Month 30: 39 views
Month 31: 17 views
Month 32: 36 views
Month 33: 27 views
Month 34: 24 views
Month 35: 23 views
Month 36: 40 views
Month 37: 21 views
Month 38: 16 views
Month 39: 35 views
Month 40: 37 views
Month 41: 38 views
Month 42: 22 views
Month 43: 25 views
Month 44: 31 views
Month 45: 38 views
Month 46: 19 views
Month 47: 23 views
Month 48: 24 views
Month 49: 29 views
Month 50: 27 views
Month 51: 29 views
Month 52: 23 views
Month 53: 27 views
Month 54: 47 views
Month 55: 18 views
Month 56: 24 views
Month 57: 36 views
Month 58: 32 views
Month 59: 26 views
Month 60: 21 views
Month 61: 17 views
Month 62: 36 views
Month 63: 24 views
Month 64: 36 views
Month 65: 21 views
Month 66: 12 views
Month 67: 48 views
Month 68: 27 views
Month 69: 20 views
Month 70: 30 views
Month 71: 39 views
Month 72: 20 views
Month 73: 44 views
Month 74: 29 views
Month 75: 33 views
Month 76: 18 views
Month 77: 47 views
Month 78: 34 views
Month 79: 24 views
Month 80: 23 views
Month 81: 29 views
Month 82: 27 views
Month 83: 24 views
Month 84: 37 views
Month 85: 44 views
Month 86: 33 views
Month 87: 36 views
Month 88: 23 views
Month 89: 29 views
Month 90: 20 views
Month 91: 27 views
Month 92: 33 views
Month 93: 37 views
Month 94: 42 views
Month 95: 38 views
Month 96: 39 views
Month 97: 37 views
Month 98: 14 views
Month 99: 41 views
Month 100: 19 views
Month 101: 37 views
Month 102: 25 views
Month 103: 44 views
Month 104: 45 views
Month 105: 32 views
Month 106: 43 views
Month 107: 26 views
Month 108: 40 views
Month 109: 24 views
Month 110: 37 views
Month 111: 26 views
Month 112: 43 views
Month 113: 36 views
Month 114: 36 views
Month 115: 24 views
Month 116: 24 views
Month 117: 23 views
Month 118: 34 views
Month 119: 31 views
Month 120: 14 views
Month 121: 21 views
Month 122: 40 views
Month 123: 30 views
Month 124: 42 views
Month 125: 26 views
Month 126: 44 views
Month 127: 37 views
Month 128: 21 views
Month 129: 27 views
Month 130: 34 views
Month 131: 31 views
Month 132: 23 views
Month 133: 30 views
Month 134: 26 views
Month 135: 42 views
Month 136: 49 views
Month 137: 55 views
Month 138: 34 views
Month 139: 20 views

Total Views: 4437

Total Downloads: 2221

2026 Trends

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]