The Impact of Green Product on the Customer Purchasing Behavior: An Analytical Study on a Sample of the Technological Companiesat Amman
The aim of this study is to investigate the impact of green product on customer purchasing behavior, on a Sample of technological Companies in Amman. To achieve the research`s objectives the researcher used the descriptive analytical method because of its relevance to this kind of research. Research`s population consisted of the clients of (10) technological Companies, while the research sample was a random sample selected from the technological Companies clients. Data collection was conducted through primary resources and secondary resources. A questionnaire designed by the researcher used for collecting the primary data, while the secondary resources like the books, literature review, journals and articles were used to collect the data. (SPSS) program is used for data analysis, the results revealed the follo wing:
