The Review of Childhood Obesity as a Result of Advertising Child Oriented Unhealthy Food & Beverages
The rise of childhood obesity is one of the public health concerns in worldwide. It can be said as the sign of crisis because it is harmful to children. Therefore, this report has covered a total of 25 journal articles. Articles reviewed are regarding on the intention of food marketers to formulate a healthier child oriented food, the strategies applied to promote their food such as advergames and product packaging, the volume of food advertisements to children as well as how these strategies have changed the mindset of children. In conclusion, most of the television commercials are unhealthy food by using fantasies and positive atmosphere to attract children’s attention. Unhealthy food marketers would tend to design the food packaging with cartoon characters and bright colors as those catches the children’s attention more efficiently. Children would even visit the website delivered from television commercials and product packaging which often include advergames for them to play and increase brand recognition. Children’s perspective on children food has changed dramatically due to the influence of advertisement delivered by food marketers. Most of the food marketers tend not to produce a healthier food to children. Therefore government in different country should set a rule to limit the unhealthy food advertisements delivered to children since it does play a major role in childhood obesity.
