The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market

The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market

Article ID

609I0

The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market

Khoo Swee Lyn HELP College of Arts & Technology

Dr. Rashad Yazdanifard

DOI

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Abstract

This paper examine areas of customer feedback, customer satisfaction, brand experience and brand loyalty in order to determine the significance of customers in terms of the areas mentioned above towards the success of companies to remain relevant, sustainable and competitive in the market. The findings were that there is a strong correlation between customer feedback, customer satisfaction, brand experience and brand loyalty and the performance of a company that may have a profound impact towards the success of firms.

The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market

Authors

Khoo Swee Lyn HELP College of Arts & Technology

Dr. Rashad Yazdanifard

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How to Cite

Khoo Swee Lyn. 2014. “. Global Journal of Human-Social Science – E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

GJHSS Volume 14 Issue E7
Pg. 27- 32

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Submission Received December 6, 2013
Accepted January 1, 2014
Published January 15, 2014

Keywords

brand experience Brand Loyalty customer feedback Customer`s satisfaction Marketing relationship between customers and companies

Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Human-Social Science - E: Economics

Authors: Khoo Swee Lyn, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 114

Total Views (Real + Logic): 4409

Total Downloads (simulated): 2230

Publish Date: 2014 12, Sat

Monthly Totals (Real + Logic):

Month 1: 52 views
Month 2: 48 views
Month 3: 43 views
Month 4: 34 views
Month 5: 58 views
Month 6: 33 views
Month 7: 47 views
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Total Views: 4409

Total Downloads: 2230

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