Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products

Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products

Aman Diglel

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Rashad Yazdanifard

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HELP University

Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products

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Abstract

As time goes by Consumers tend to be more aware about the environment and this have changed their attitude and perceptions towards the environment. The fact that consumers are exposed to open information about the harmful products and their long term effects on the environment, this has affected their purchasing decision, and not to mention that consumers are stepping forward towards the greener products as marketers are using different strategies to persuade them to buy products that are considered to be environmentally-friendly. Ecological issues are still the major concern toward the whole world and people. Air contamination, deforestation and greenhouse impacts are the major natural issues that have happened till now alongside the activities of a person. In fact, consumers’ concerns about the environment have encouraged the marketers to change their strategies and adopt a marketing strategy called “Green marketing”. So this research focuses on what makes green marketing successful, consumers’ behavior and their perceptions towards green products, the reason why marketers decided to adopt green marketing and how marketers can implement the green marketing mix.

References

24 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Aman Diglel. 2014. \u201cGreen Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7).

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GJMBR Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Consumer Behavior geen consumer green marketing green marketing mix

Submission ReceivedDecember 10, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 17, 2014

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Aman Diglel, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 184

Total Views (Real + Logic): 4441

Total Downloads (simulated): 2273

Publish Date: 2014 12, Wed

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Total Views: 4441

Total Downloads: 2273

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