The Relationship between Consumer Characteristics (Demographic Characteristics and Personality Traits) and SST Adoption in Multiple Service Industries in Saudi Arabia

The Relationship between Consumer Characteristics (Demographic Characteristics and Personality Traits) and SST Adoption in Multiple Service Industries in Saudi Arabia

Article ID

3XGT8

The Relationship between Consumer Characteristics (Demographic Characteristics and Personality Traits) and SST Adoption in Multiple Service Industries in Saudi Arabia

Badah Homuod Alotaibi

Ebrahim Mohammed Al-Matari Universiti Utara Malaysia

DOI

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Abstract

This study examines the relationship between consumer characteristics (demographic characteristics and personality traits) and SST adoption in Multiple Service Industries in Saudi Arabia. With regards to the appropriate population sample, it should be 384 (Sekaran, 2003), and as such, the sample comprised of 400 individuals where data was obtained by self-administered questionnaire. This study addressed some assumptions of analysis including normality and multicollinearity. Furthermore, this study used multiple regressions analysis in order to test the relationship between independent variables and dependent variable. This study found a positive and significant association between demographic characteristics and SST adoption and a positive significant effect of personality traits on SST adoption. Eventually, this study offered some limitations and suggestions for future studies towards the end.

The Relationship between Consumer Characteristics (Demographic Characteristics and Personality Traits) and SST Adoption in Multiple Service Industries in Saudi Arabia

Authors

Badah Homuod Alotaibi

Ebrahim Mohammed Al-Matari Universiti Utara Malaysia

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References

How to Cite

Ebrahim Mohammed Al-Matari. 2015. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E8): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 14 Issue E8
Pg. 23- 30

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Submission Received December 14, 2013
Accepted January 5, 2014
Published January 15, 2014

Keywords

demographic characteristics personality traits SST adoption and service industries in Saudi arabia

Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Badah Homuod Alotaibi, Ebrahim Mohammed Al-Matari (PhD/Dr. count: 0)

View Count (all-time): 86

Total Views (Real + Logic): 4436

Total Downloads (simulated): 2277

Publish Date: 2015 02, Mon

Monthly Totals (Real + Logic):

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Total Views: 4436

Total Downloads: 2277

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