Beyond Screens: Crafting Effective Digital Transformation Strategies for Optimal Customer Satisfaction
This theoretical investigation delves into the domain of digital transformation strategies, surpassing traditional screen-centric approaches. Entitled “Transcending Screens: Formulating Digital Transformation Strategies for Enhanced Customer Satisfaction,” the research explores the dynamic landscape of technology integration to elevate customer experiences. By questioning the prevalent screen-focused paradigm, this study explores alternative pathways for digital transformation, advocating for a holistic approach that extends beyond conventional interfaces. The research posits that achieving optimal customer satisfaction in the digital age requires a comprehensive reassessment of strategies, embracing innovative methods that surpass the confines of screens. The development of theoretical frameworks aims to clarify how organizations can harness emerging technologies like augmented reality, virtual assistants, and immersive experiences to cultivate more profound connections with customers. This abstract underscores the study’s dedication to advancing theoretical comprehension, prioritizing conceptual foundations over empirical validation, and emphasizing their pivotal role in shaping effective digital transformation strategies.
