Understanding the Impact of Service Performance on Customer Satisfaction: A Study on Dominos Pizza Outlets in Bangladesh
The foreign restaurant industry is now entering Bangladesh as people are heading toward restaurants with their families and friends. Domino’s Pizza Bangladesh started its journey in March 2019. It has attracted many customers. So many factors contribute to attracting and retaining customers in this type of service industry. This chain of restaurants researched Bangladesh to find the potential of their business here. As soon as they find it feasible, they start their journey here. However, there is very little research on the factors that can contribute to the satisfaction of customers. So the researchers conducted the research to identify the factors that contribute to the satisfaction of the customers of Domino’s Pizza. It is mainly quantitative research, and both primary and secondary data were collected. A survey questionnaire was made on Google Forms and collected responses from 103 respondents online. 51% were female and 52% were male respondents among the 103 respondents.
