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MBRQ395A
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Service quality has been the subject of considerable interest by both practioners and researchers in recent years (Parasuraman et al 1985). An important reason for the interest in service quality by practitioners results from the belief that this has a beneficial effect on bottomline performance for the firm. The purpose of this paper is to provide a review of the SERVQUAL research on service quality in the following areas: (1) definition and measurement of service quality, and (2) reliability and validity of SERVQUAL measures.
Roxana Henderson. 1970. "Service Quality: A Critical Literature Review". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E8).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
v1.2
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Total Score: 178
Country: United States
Subject: Global Journal of Management and Business Research
Authors: Roxana Henderson (PhD/Dr. count: 0)
View Count (all-time): 276
Total Views (Real + Logic): 7882
Total Downloads (simulated): 325
Publish Date: 2013 01, Tue
Monthly Totals (Real + Logic):
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