The Relationship between Church Marketing and Church Growth: Evidence from Ghana

The Relationship between Church Marketing and Church Growth: Evidence from Ghana

Dr. Gabariel Dwomoh Ph.D.

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Sarpong Appiah

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Dr. Gabriel Dwomoh

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Mrs. Lydia Asare Kyire

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Business University of Costa Rica

The Relationship between Church Marketing and Church Growth: Evidence from Ghana

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Abstract

This paper explores the impact of church marketing and its effect on church attendance growth. Evidence was gathered from the analysis of a randomly-drawn sample size of 132 which involves 12 pastors, and 120 members from six charismatic churches. Results from the calculated Pearson correlation indicates that positive relationship exist between ‘church promotion’ and church attendance growth although regression results show that among all the variables considered in the study, it is ‘Radio PR’ that plays a major role in influencing the growth of churches in Ghana. The study concludes that ‘Radio PR tool’ has been the most effective tool influencing church attendance growth in Ghana.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Gabariel Dwomoh. 2014. \u201cThe Relationship between Church Marketing and Church Growth: Evidence from Ghana\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Submission ReceivedDecember 13, 2012
Peer Review Double Blind
Handling Editor
Accepted December 31, 2012
Published January 15, 2013

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v1.2

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January 6, 2014

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Article Matrices

Total Score: 108

Country: Ghana

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Sarpong Appiah, Dr. Gabriel Dwomoh, Mrs. Lydia Asare Kyire (PhD/Dr. count: 1)

View Count (all-time): 231

Total Views (Real + Logic): 4625

Total Downloads (simulated): 2317

Publish Date: 2014 01, Mon

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Total Views: 4625

Total Downloads: 2317

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