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The aim of this paper is to analyze the processes of adaptation and survival of companies in Mexico to compete in increasingly demanding markets, that create uncertainty them. In this context, some companies have decided to develop adaptation strategies through research and development (R & D). This study, being exploratory, provides empirical evidence on what factors (internal and external) leading the entrepreneurs to assess the implementation of R & D in their companies.
Jose G. Vargas-Hernandez. 2014. \u201cResearch & Development as a Strategy for Survival in Mexican Companies\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 13 (GJMBR Volume 13 Issue B7).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 101
Country: Mexico
Subject: Global Journal of Management and Business Research - B: Economic & Commerce
Authors: Jose G. Vargas-hernandez (PhD/Dr. count: 0)
View Count (all-time): 184
Total Views (Real + Logic): 4834
Total Downloads (simulated): 2410
Publish Date: 2014 02, Sat
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This study aims to comprehensively analyse the complex interplay between
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