Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

Mehrdad Hasanzadeh

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Seyedeh Faezeh Sadati Seyed Mahaleh

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Islamic Azad University, Tehran

Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

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Abstract

This paper is studying on the effect of Knowledge Management on success of Customer relationship management in Eghtesad Novin Bank with using of SPSS software. Also collecting data is done through questionnaire and inferential statistics including Pearson’s correlation test and Onesample t test is used for answering to the questions and research hypotheses. Finally researcher concluded that all hypotheses are confirmed and concluded that capabilities of Knowledge management, organizational variables, technology of customer relationship management, customer flow and experience of customer relationship management have positive relationship with success of customer relationship management and Knowledge Management is as main factor for determining the successful implementation of Relationship Management with Customer.

References

29 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Mehrdad Hasanzadeh. 2014. \u201cEffect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E11).

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GJMBR Volume 13 Issue E11

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

capabilities of knowledge management Customer relationship management Knowledge Management organizational variables technology of customer relatio

Submission ReceivedDecember 6, 2012
Peer Review Double Blind
Handling Editor
Accepted January 3, 2013
Published January 15, 2013

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v1.2

Issue date

February 25, 2014

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Article Matrices

Total Score: 82

Country: Iran

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Mehrdad Hasanzadeh, Seyedeh Faezeh Sadati Seyed Mahaleh (PhD/Dr. count: 0)

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Total Views: 4940

Total Downloads: 2339

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