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R4363
This study integrates past research and proposes a framework for measuring service quality of internet service providing firms in Bangladesh. The paper highlights the overview of internet service providing firms and identifies some features that are considered by Bangladeshi consumers for using internet service with the help of simple arithmetic mean method. Attempts have been made in the paper to measure the service quality using Parasuraman’s SERVQUAL Model and determining the actual position of internet service providing firms depending upon five quality dimensions of different firms. The result reveals that consumers of Akij Online Ltd. are fairly satisfied on the empathy and responsiveness dimensions. On the other hand the consumers of Grameen Cyber Net Ltd. are fairly satisfied with the tangible and empathy dimensions. The study has also been done to prove that consumers of Link3 firm are fairly satisfied with the assurance and tangible dimensions.
Khaled Mahmud. 2014. \u201cMeasuring Service Quality of Internet Service Providing Firms in Bangladesh\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 103
Country: Bangladesh
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Meher Neger, Bulbul Ahamed, Khaled Mahmud (PhD/Dr. count: 0)
View Count (all-time): 204
Total Views (Real + Logic): 4641
Total Downloads (simulated): 2395
Publish Date: 2014 01, Mon
Monthly Totals (Real + Logic):
This study aims to comprehensively analyse the complex interplay between
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