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ReserarchID
6E473
This paper discusses the importance and need of incorporating technology and innovation strategy into business strategy to achieve overall competitive advantage for the company. The use of technology and innovation in value creation system is highlighted in a way that it plays a pivotal role in productivity, economic growth, increasing wealth in socioeconomic environment, and evolution of entire industries. Strategy formation and execution in the context of technology is discussed that technology strategy should be aligned to corporate strategy in order to reap out benefits like performance and competitiveness for the company. Furthermore, concepts like technology strategy, forces affecting technology strategy formation and execution, technology management, innovation management, and what benefits companies can get from these are highlighted and discussed in relation to corporate business strategy.
Z. Mahmood. 2014. \u201cStrategic Management of Technology and Innovation\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 13 (GJMBR Volume 13 Issue A12).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 107
Country: Pakistan
Subject: Global Journal of Management and Business Research - A: Administration & Management
Authors: Dr. F. Zafar, Z. Mahmood (PhD/Dr. count: 1)
View Count (all-time): 166
Total Views (Real + Logic): 4719
Total Downloads (simulated): 2429
Publish Date: 2014 02, Sat
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This study aims to comprehensively analyse the complex interplay between
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