Dr. Ajmer Singh
Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Technology Adoption and User Behaviour Educational Leadership and Innovation Teacher Education and Leadership Studies Global socioeconomic and cultural dynamics Global Development and Urbanization E-Learning and COVID-19 Economic Development and Regional Competitiveness Marketing Organizational Behavior and Human Resource Management Information Systems and Management Education Geography Planning and Development Sociology and Political Science Economics and Econometrics Ajmer Singh PhD Research Scholar Department of Geography, NIILM University, Ajmer Singh Ruhal Global Urban Networks and Dynamics Consumer Behavior and Market Dynamics Global Educational Reforms and Inequalities Consumer Perception and Purchasing Behavior Geography Education and Pedagogy Global Education Systems and Policies Urban and sociocultural dynamics Urban Design and Spatial Analysis Urban and spatial planning Urban geography Urban spatial structure Building and Construction Demography Geography, Planning and Development Nature and Landscape Conservation Political Science and International Relations Urban Studies

Bio

Dr. Ajmer Singh is an Assistant Professor in Management at Kurukshetra University, Rohtak, India. He is currently pursuing a PhD in Geography from NIILM University, expected in 2026. His research spans multiple disciplines including Business, Management, Decision Sciences, Social Sciences, and Economics. Dr. Singh has published 23 works, accumulating 66 citations, with an h-index of 5 and an i10-index of 1. He serves as a reviewer for the Global Journal of Management and Business Research (GJMBR) and has been a Lecturer in Mathematics at the National Institute of Open Schooling. His research interests include customer service quality, consumer behavior, technology adoption, and educational leadership. Dr. Singh also maintains a YouTube channel dedicated to academic content.

Educational Journey

NIILM University

PhD in Geography • Geography

2026

Experience

PhD Research Scholar

2023 - Present • Department of Geography

Assistant Professor in Management

0 - 0

Editors Role

Reviewer

GJMBR

2013 -

Affiliations

National Institute of Open Schooling

Lecturer Mathematics

Member since 2013

Research

Demographic Variables as Antecedents of Service Quality and Purchasing Intention Aspects in Retailing

Global Journal of Management and Business Research September 18, 2013

This study is done to examine the perceived service quality and purchasing aspects in various retail stores. This study becomes an important study as it helps in examining the differences among many variables of perceived service quality and purchasing aspects in retailing across the various demographic profiles. This study was carried out in three states. These three states are Delhi, Haryana (Gurgaon & Faridabad) and U.P. (Noida & Ghaziabad). A total sample size of 600 customers was chosen from seven organized stores in these three states. Finally 540 responses were received from these states. It gave a response rate of 90% in total. The data was analyzed with the help of proper statistical tools like descriptive statistics, Mean and Kruskal-Wallis test with One Way ANOVA was used. This test is applied as it is a non-parametric test and it is very helpful in finding out the difference among the different variables of Retail Service Quality Scale being used in this study. The scale used in this study was developed by Dhabolkar, Thorpe and Rentz. This scale was tested through reliability and validity first and then it was being used in the study to check out the significance difference among the different variables. The findings of the study state that there exists a significant difference among many variables across the various demographic profiles in the study. Finally implications for the managers are formulated in the study.