Anup Gajjar
Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Marketing

Bio

Hallo Friends, I am Anup Gajjar, I have done Bachelor of Engineering in Electronics and Communication; also Master of Business Administration with specialization of Marketing, also preparing for PhD in Management, Along with study i have started my career in an Event Management, Currently Working as a Business Development Executive in private organization, About my Hobby, I like to travel, which helps me to understand the different culture, lifestyle, places, people, etc.

Experience

Hemchandracharya North Gujarat University

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Research

The Impact of COVID-19 on Event Management Industry in India

Article May 25, 2020

Event management is a dynamic territory combining conventional project management concepts with technological innovation. It requires constant up-gradation and uniqueness to organize successful events. Industries and brands usually go for events to provide interactive experiences to the customers and to gain popularity; Whereas the big-budget and big-scale events are organized to form an image of brand/product/organizations and reputation too. If we compare the Event Management Industry earlier (one or two decades ago) now then the Event Management Industry has evolved on a big scale. As per one report generally, corporate sector spends around 20% of its revenues on meetings, seminars, and other events.