Bio
Dr. Bhaveshkumar Parmar holds qualifications including Ph.D., M.Phil, MBA, and BBA. He is affiliated with institutions such as Hemchandracharya North Gujarat University, S. K. College of Business Management, HNGU, Patan, and Sankalchand Patel University, all located in India. His research areas include Consumer Behavior and Marketing Influence, Color Perception and Design, Marketing and Advertising Strategies, and Social Psychology. He has served as a reviewer for GJMBR journal.
Experience
Hemchandracharya North Gujarat University
0 - 0Editors Role
Reviewer
GJMBR
0 -Research
Negative Impact of Advertising on Women with Specific Focus on FMCG Products a Patan District
Advertisements create an image and symbolic appeal of the product or service brand. Different appeals enhance effectiveness of advertisements that evokes some emotional reaction in viewer’s mind. Advertisers often believe that positive emotional message directly stimulates the customer toward the use of the brand while negative emotional message will give the same result but by an alternative route. It is often a question of discussion that by what extent this negative emotional message is stimulating the customers to buy a particular brand. Even though it works, its impact is always questioned on the basis of nature of customer and type of product category for which it has been used. Measure the effect of some of the selected. This article discuss have negative emotional and measure effect on Women in selected FMCG product’s advertisements.
