Dr. Muhammad Farooq
Customer Experience Management Customer Life cycle Management Consumer Behaviour Customer Based Brand Eequity Transformative Marketing Management Sciences Supply Chain Resilience and Risk Management Sustainable Supply Chain Management Genome-wide association study Genetic association Genetic variants Impact of AI and Big Data on Business and Society Knowledge Management and Sharing Mobile Learning in Education Innovations in Education and Learning Technologies Higher Education and Teaching Methods Quality and Supply Management Employee Performance and Management Employee Performance and Motivation Economic and Business Development Strategies Conceptual framework Applied Psychology Communication Economics and Econometrics Human Factors and Ergonomics Information Systems Management Information Systems Management Science and Operations Research Organizational Behavior and Human Resource Management Strategy and Management

Bio

Dr. Muhammad Farooq is a highly accomplished professional, holding a PhD in Management Sciences and serving as a Postdoctoral Fellow with a wealth of experience in both academia and the corporate sector. Currently, he is an Assistant Professor at Emerson University Multan, where he imparts knowledge in various subjects such as Principles of Management, Entrepreneurship, Principles of Marketing, Business Ethics, and Corporate Social Responsibility. His academic journey includes a significant role as an Assistant Professor at TIMES Institute Multan, where he not only taught a diverse range of courses but also supervised PhD and MS research students. The subjects he covered include Research Methodology, Advanced Quantitative Analysis, Strategic Management, Marketing Research, Organizational Behaviour, Marketing Management, Innovation Management, and Entrepreneurship for BBA, MS, and PhD students. In pursuit of cutting-edge research, Dr. Farooq is currently engaged in a postdoctoral project at Multimedia University, Malaysia, focusing on "Business Models Beyond 5G and 6G." His research output is substantial, with six papers currently in process for Impact Factor Journals and over 15 published in HEC Indexed Journals. His commitment to academic excellence is highlighted by the presentation of two papers at the American Marketing Association and Public Policy Conference 2022. Dr. Farooq's impact extends beyond academia into the corporate landscape. As the Lead Innovation and IT Trainer at Reign Consultancy Malaysia, he played a crucial role in transforming Sudan Telecom's 2G services into a profitable venture in villages. Through Upwork, he provided valuable guidance to startups such as "Smart Ends" in Belgium and facilitated business partnerships for "Stratus Plastics" in Canada. His managerial expertise is evident from roles such as Manager Customer Experience Management at China Mobile (ZONG) and Specialist Customer Lifecycle Management at Telenor. Notable achievements include substantial revenue increases, complaint reduction, and successful project implementations like the Biometric Verification System (BVS). Dr. Farooq is a versatile professional, demonstrating proficiency in teaching, research, and corporate strategy. His dedication to excellence is further illustrated by his extensive list of publications, conference papers, and authored books. As a sought-after expert, he has shared his insights globally, presenting papers in conferences across the USA, Malaysia, Serbia, and Indonesia. In addition to his academic and corporate contributions, Dr. Farooq has authored several books covering topics ranging from business plans to customer experience management. His multifaceted skills encompass teaching, research, revenue generation, project management, and stakeholder management. For those seeking collaboration, consultation, or expertise in the dynamic fields of Management Sciences and Entrepreneurship, Dr. Muhammad Farooq can be contacted at [email protected] or via Whatsapp at +92 3133372345. His rich blend of academic and practical experience makes him a valuable resource for anyone navigating the realms of academia and business.

Educational Journey

Universiti Multimedia

Postdoc in Faculty of Business • Faculty of Business

Limkokwing University of Creative Technology

PhD Management Sciences in Post Graduate Center • Post Graduate Center

2022

COMSATS Institute of Information Technology

MS Management Sciences in Management Sciences • Management Sciences

2013
Show all 4 education

Experience

Head

2024 - Present • Department of Business and Public Administration

Postdoctoral Researcher

2023 - Present • Faculty of Business

Strategic Business Insights

Founder/CEO

2015 - Present
Show all 7 experience

Editors Role

Reviewer

GJCST

2020 - Present

Research

Deployment of Mobile Learning in Advanced Education Foundations

Article July 20, 2018

M-learning alludes to any sort of realizing which happens inside and past the customary learning condition by means of remote cell phones. These gadgets can move with the student to permit learning whenever, anyplace. M-learning is considered the subsequent stage past electronic learning (E-learning) and separation learning (D-learning) by utilizing versatile remote gadgets with web availability to encourage formal and casual learning. Higher education condition needs to include a few perspectives as far as the status of clients and foundations, users‟ acknowledgment and engagement, and the manageability of the framework. There are some underlying models that research the usage of M-learning which give a few rules that work as the beginning stage for the fate of M-learning arrangement. Notwithstanding, there is no hypothetical model that gives rules to an organized arrangement of M-learning. Also, there was no certain meaning of supportability factors that will guarantee proceeds with assessment and overhaul of M-learning frameworks after sending. The points of this exploration work are to think about students‟ status for M-learning, examine the variables that influence students‟ acknowledgment and break down M-learning writing keeping in mind the end goal to propose and assess a model which can be utilized to cultivate the supportable arrangement of M-learning inside instructing and learning systems in advanced education foundations.