Research
Situation of Child Domestic Workers in Bangladesh
This study examines the situation of child domestic workers and attitude of child specialist about child domestic work towards ILO new standards of decent work for domestic workers among 120 child domestic workers in five selected areas of Dhaka city and 15 child specialists from five different groups. The study has been employed both qualitative and quantitative method. Findings of this study revealed that the education level of child domestic workers is very poor and the major portion (79.2 per cent) has no access to non formal education. The promising things were found by the study that (75.83 per cent) child domestic workers wish to go school and continue their study. Almost all (73.3 per cent) did not get any full day off during the week and (21.7 per cent) CDWs get rest breaks 3-4hours and alarming thing is found that (19.2 per cent) did not get any opportunity to take rest during the day.
Measuring Service Quality of Internet Service Providing Firms in Bangladesh
This study integrates past research and proposes a framework for measuring service quality of internet service providing firms in Bangladesh. The paper highlights the overview of internet service providing firms and identifies some features that are considered by Bangladeshi consumers for using internet service with the help of simple arithmetic mean method. Attempts have been made in the paper to measure the service quality using Parasuraman’s SERVQUAL Model and determining the actual position of internet service providing firms depending upon five quality dimensions of different firms. The result reveals that consumers of Akij Online Ltd. are fairly satisfied on the empathy and responsiveness dimensions. On the other hand the consumers of Grameen Cyber Net Ltd. are fairly satisfied with the tangible and empathy dimensions. The study has also been done to prove that consumers of Link3 firm are fairly satisfied with the assurance and tangible dimensions.
Factors Influencing the Extent of Brand Loyalty of Toilet Soap Users in Bangladesh: A Case Study on Dhaka City
Brand loyalty is determined by several distinct psychological processes of the consumers and entails multivariate measurements. Product features (Fragrance / Skin care / Germ fight features / Colour) is one of the most important factors that affect brand loyalty. The relationship between the availability of the toilet soap and the extent of brand loyalty was also found to be significant. Brand loyalty of toilet soap users in Dhaka city is moderately high. 63% of the consumers are brand loyal. On the contrary only 9% of the consumers are switchers and the rest of the users are loyal among few brands. 100% of softcorebeandloyals and switchers told if the soaps are not available they will choose any other brands without any consideration. 75% of the customers are influenced by the brand name and perceived brand image of the toilet soap. Brand loyalty also depends on the influence of family members. 62.96% of the consumers were found to be influenced by the family members in buying their toilet soap brands. The effect of sales promotion varied among different brand loyal groups. Hardcore brand loyals are very less interested in sales promotion while softcore brand loyals and switchers are very much interested. Interestingly price and advertisements have no significant effect on the extent of brand loyalty.
