Research
Effect of Event Sponsorship on Students
Among all other marketing stunts, sponsorship is a popular one. Due to the increasing student population, the local and multinational companies have a unique opportunity to capture the attention of a massive customer base, to deliver superior value and retain them for life. Here, the influence of event sponsorships on students has been analyzed from some perspectives. It is seen that sponsorships are successful in their agenda of being remembered as a total of 41.8% of the students notice and remember them while 35.4% only notice but do not remember. Among various kinds of events, companies should mostly try to sponsor cultural events followed by sports and music events to get the most attention. As predictable, title sponsors are best remembered by most of the students (62.6%). Nonetheless, food/beverage sponsors are recalled better by a substantial portion which represents 24.5% of students. So, it is better to be a food/beverage sponsor if the company produces food/beverage. A large percentage of students (50.4%) tend to remember the name of the sponsor, but a small portion of them (26.7%) remember the company’s message. That is why the sponsor’s intended message or communication, in any event, should be created and delivered well. Although most of the students do not show interest after the program is over, a substantial number (25.5%) looks up the company and some (11.3%) even dig deeper to know more. A good number of students (34.9%) are likely to get loyal too when they find the product satisfactory. Students, in general, are not very active about communicating their experience of the products, although a substantial portion (30.5%) looks enthusiastic. With some helpful recommendations, this paper expresses that sponsorships are indeed effectual and have a significant impact on the thought process of the buyers, especially when done right.
Bangladesh is going to Catch the Spider: A New Investment Instrument for DSE
SPIDER is the name of the first Exchange Traded Fund (ETF), introduced in 1993 in USA. After twenty years of its inception, Bangladesh is going to introduce this investment instrument at DSE soon. This article gives the readers a comprehensive idea about the origin, its differences with other related investment funds, its creation and redemption process, its usage to its investors, benefits, related risk factors, its evaluation factors and costs to the investors. ETF is a hybrid attractive investment instrument and possesses qualities of both the mutual fund and common stock. It avoids disadvantages such as lack of transparency, agency conflicts etc. of closed end mutual funds and takes the benefit of the flexibility of common stocks. For Bangladesh, where the structure of Stock Market lacks accountability, this sort of investment instrument which has transparency will bring confidence among the customers. The neighboring countries where it has been introduced has been successful. More can be stated regarding ETF in perspective of Bangladesh after its official introduction at DSE.
