Marketing Activities

November 3, 2025

Marketing Activities

We believe that subtle and academic marketing is essential to increase readership, attract quality submissions, and build a strong reputation in the academic community. Below is an overview of our marketing philosophy, approaches, and how various stakeholders (editors, authors, reviewers) can participate

Our Marketing Philosophy
  • Visibility through value
  • We believe marketing should highlight the scholarly quality, relevance, and uniqueness of published research, not just promotional hype.
  • Balanced promotion + community engagement
  • Apart from promoting individual articles, we aim to build an engaged community of researchers, institutions, and societies around our journals.
  • Strategic alignment
  • Marketing efforts align with the journal’s aims, scope, and target audience to ensure our messages reach and resonate with the right readers.
  • Sustainable growth
  • Rather than bursts of promotion, we adopt ongoing, consistent activities to sustain reach, credibility, and reputation over the long term.
Core Marketing Activities

Below are key marketing and promotion tactics we use (or plan to use) to uplift the profile of Global Journals® and its publications

  • Content Marketing & Thought Leadership
  • Publish blog posts, commentary, editorials, interviews, and highlights related to research published in our journals.
  • Produce infographics, visual abstracts, and key-result snapshots to make research more accessible and shareable.
  • Release “spotlight articles,” thematic collections, or “special issues” as marketing hooks.
  • Email Campaigns & Newsletters
  • Send periodic newsletters to scholars, authors, and subscriber lists, featuring new articles, calls for papers, special issues, and journal news.
  • Use segmented mailing lists (by discipline, region, interests) to deliver relevant content to the right audiences.
  • Run targeted campaigns (e.g. reminders for upcoming special issues, submission deadlines, newly indexed volumes).
  • Social Media & Community Engagement
  • Maintain active presence on select platforms (e.g. LinkedIn, X / Twitter, ResearchGate) sharing article highlights, quotes, images, and news.
  • Use consistent branding, hashtags, and visual templates to build recognition.
  • Encourage editors, authors, and reviewers to share content through their networks.
  • Run polls, Q&A sessions, “author takeovers,” live conversations, or short video clips to boost interaction.
  • Partnerships & Collaboration
  • Partner with academic institutions, research societies, conferences, and professional associations to cross-promote content.
  • Sponsor or co-sponsor events, webinars, or workshops where relevant researchers gather.
  • Collaborate with subject-matter bloggers, podcast hosts, or scholarly platforms to feature research or commentary.
  • Search Engine Optimization (SEO) & Discoverability
  • Optimize article titles, abstracts, and keywords for search engines and indexing platforms.
  • Ensure metadata, structured data (schema), and cross-linking are correct and consistent.
  • Encourage authors to use relevant keywords and phrases in their abstracts to maximize search visibility.
  • Multimedia & Video Outreach
  • Create short video abstracts, interviews with authors, or behind-the-scenes content to make research more engaging.
  • Use platforms like YouTube or embed videos on journal pages and social media.
  • Share slide-share or graphical summaries in visual formats.
  • Conferences & Events Marketing
  • Present in conferences, symposia, and academic meetings to showcase journal scope and solicit submissions.
  • Distribute printed promotional materials (flyers, postcards, brochures) at conference booths.
  • Organize journal-sponsored sessions or panels at relevant events.
  • Metrics, Analytics & Feedback Loops
  • Monitor web traffic, article downloads, social shares, submission trends, and citation growth to evaluate what works.
  • Use analytics to refine content strategy, posting schedule, and promotional priorities.
  • Gather feedback from authors and readers on which materials or channels they prefer.
How Stakeholders Can Help
  • Authors
  • Share their published work widely with colleagues, on social media, academic networks, and institutional pages.
  • Use shareable visual abstracts and graphics provided by the journal for outreach.
  • Participate in Q&A, interviews, or blog features.
  • Reviewers & Editorial Board Members
  • Share journal content in relevant circles or their own professional networks.
  • Help identify venues or communities (conferences, societies) where the journal can be promoted.
  • Provide ideas for blog posts, commentary, or community engagement in your field.
  • Readers & Subscribers
  • Subscribe to newsletters, follow our social accounts, and encourage peers to do the same.
  • Engage with content (comments, shares, citing work) to amplify visibility.
  • Recommend journal content to students, colleagues, or institutional libraries.
Planned Marketing Enhancements
  • Journal App or Alerts
  • A mobile app or email alert system to notify subscribers of new issues, articles, and special calls.
  • Thematic Webinars / Online Symposia
  • Hosting webinars around special issues or research themes, inviting authors and experts.
  • Reviewer / Author Spotlights
  • A regular feature profiling authors, reviewers, or editors to humanize the journal and build community interest.
  • Influencer / Ambassador Programs
  • Engage key researchers as ambassadors to champion the journal in their networks.
  • Interactive Content Tools
  • Tools such as “research highlights generators,” graphical summary builders, or shareable quote images to encourage author dissemination.