Martin S. fiebert

Research

Changes in Facebook Behavior over Time

Global Journal of Computer Science and Technology January 15, 2013

Use of social networking sites has led to research concerning online behavior and personality. This study uses a model specifically developed to study the shifts in behavior of five defined types of Facebook users over a 5-year period as they exploit the siteÒ€Ÿs Timeline feature. Analysis revealed a statistically significant difference in activity among Scrapbookers, t(7) = 7.99, p < .01 and (M = 9.13, s = 3.23) as well as among Social Butterflies, t(7) = 7.13, p < .01 and (M = 7.38, s = 2.92). The t-test found no discernable statistically reliable difference in the Observer category t(7) = 1.53, p > .05 and (M = 0.5, s = .93) nor in the Activist category t(7) = 1.69, p > .05 and (M = 1.63, s = 2.72), or Entrepreneur category t(7) = 1.53, p > .05 and (M = 1.75, s = 3.24).