Research
Customer Satisfaction towards Service Quality: a study on Islamic Culture
Article
January 1, 1970
Introduction-Malaysians have traditionally apportioned the largest amount of household expenditures on food consumption. This item covers consumption of food-at-home (FAH) and food-away-from-home (FAFH). Statistics shows that while expenditures on FAH declined steadily from a share of 33.7% to 22.2% between 1973 and 1999, FAFH expenditures rose from 4.6% to 10.9% during the same period (Department of Statistics Malaysia 2000). This discernible shift in the mode of food consumption, whereby having a meal at home is becoming less often while eating out has become more frequent, reflects the changing lifestyle of the Malaysian population.
