Research
Implementing Customer Relationship Management in AL Rajihi Islamic Bank: Reality & Perspectives
Article
January 1, 1970
Purpose: This study investigates the implementation of customer relationship management in AL Rajhi Islamic banks. The study postulates that customer relationship management has succeeded in AL Rajhibank and that Rajhi bank is adopting a customer-centric view as culture, and finally that customer relationship management enhance customer loyalty in Al Rajhibank. Design: The author developed a […]
