Bio
Odhiambo Odera is a dedicated researcher affiliated with the University of Kerala, India, and Masinde Muliro University of Science and Technology, Kenya. His work spans public health and consumer behavior, with notable publications including 'Impact of Internship Programme on the Performance of Public Health Care Institutions' and 'Comparative Study on Brand Loyalty in Kenya and India Consumer Softdrinks Markets.' With 43 published works, 454 citations, an h-index of 11, and an i10-index of 14, Odera has made a meaningful impact in his fields of study.
Experience
Research
Comparative Study on Brand Loyalty in Kenya and India Consumer Softdrinks Markets
This study sought to establish and compare the loyalty characteristics among the soft drinks consumers in Kenya and India. The study locations were in Barat on University, Kenya and Mahatma Gandhi University in Kerala, India. An ex post facto survey research design was employed and the target population was young consumers who were sampled from the local universities in both countries. The study adopted incidental random sampling technique where respondents were selected based on their ease of access and willingness to respond. Questionnaire was used to collect data and descriptive statistics was employed to analyze and present the data. The study established that in India, peer group are more powerful in influencing potential consumers to take soft drinks while in Kenya parents perform a crucial role.
Impact of Internship Programme on the Performance of Public Health Care Institutions
The study seeks to obtain the impact of internship programme on the performance of public health care institutions. Contextual factors are sought that influence the relationship, impact and effect between internship programme and performance of public healthcare institutions. The research design adopted is descriptive survey through both qualitative and quantitative data. This study is conducted in Kakamega County, western region of Kenya. The population of the study is 2225 with a stratified randomly selected sample of 444 respondents. Primary data is collected through questionnaires while secondary data is sourced from official hospital records, journals, text books and internet articles. Data is analyzed using descriptive and inferential statistics. The study concludes that internship programme influences performance of public healthcare institutions.
