Patricia Milano Persigo

Research

Internal Communication Management in the Face of the COVID-19 Pandemic: A Brazilian Experience

Global Journal of Management and Business Research February 14, 2023

In the face of COVID-19 pandemic, many organizations have adopted the home office and with this diverse surround, internal communication had to be adapted to the remote work model. Communication professionals needed to analyze the scenario, where various practical and psychological situations arose daily, such as domestic and family issues, insecurities and general concerns caused by the pandemic.