Bio
Punyavee Visadsoontornsakul is an academic affiliated with the Faculty of Liberal Arts at King Mongkut's Institute of Technology Ladkrabang (KMITL) in Bangkok, Thailand. Holding a Doctor of Philosophy in Tourism, Dr. Visadsoontornsakul's research interests lie at the intersection of tourism and digital media, with a particular focus on the challenges facing the eTravel business sector. Their work, including the study 'The Issue on eTravel Business: The Impact of Poor Digital Media Design – A Case of Thailand,' explores how inadequate digital media design can negatively impact the travel industry. With a growing publication record and a citation count reflecting the early impact of their research, Dr. Visadsoontornsakul is an emerging voice in the field of tourism management and digital media.
Educational Journey
Faculty of Liberal Arts, King Mongkuts Institute of Technology Ladkrabang
Doctor of Philosophy in Tourism • Tourism
Experience
Faculty of Liberal Arts
0 - 0Research
The Issue on eTravel Business: The Impact of Poor Digital Media Design – A Case of Thailand
This research investigates the cause of revenue deceleration in eTravel in Thailand, about the design of digital media. eTravel involves the purchasing activities of customers, for example in online travel service booking and online ticketing. These services are provided by businesses with an online presence, known as eTravel service providers. The quantitative research approach determines the relationship between satisfaction factors in digital media design and conversion. The reasons for failure in eTravel conversion are presented as association rules. The research results are used as inputs for developing digital media design guidelines-for example, in recommendations for website design to engage more customers and result in conversions. By applying the guidelines on digital media design, the local eTravel service provider can successfully increase eTravel revenue. In this study, eTravel increased in revenue by 42.50% on average, compared to the same month in the previous year. This confirms the applicability of the proposed guidelines.
