Experience
Getúlio Vargas Foundation, School of Public Policy and Government (FGV EPPG)
- Present • School of Public Policy and GovernmentResearch
Escrito nas estrelas: O que revelam as avaliações de usuários sobre a experiência em aplicativos bancários no Brasil
Article
March 7, 2026
Abstract Objective – The objective of this study is to understand user perceptions, identify recurring feedback patterns, and analyze dimensions associated with the user experience in mobile banking applications among different financial institutions, providing empirical evidence on evaluation metrics for this type of digital solution. The study analyzes 10,000 user reviews of five Brazilian banking […]
