Dr. Shahzad Khan
Consumer Behavior and Marketing Influence Marketing

Bio

Dr. Shahzad Khan is a distinguished academic and researcher based in Peshawar, Pakistan. He serves as a Lecturer at the City University of Science and Information Technology (CUSIT), where he specializes in management sciences. Additionally, he is an MS Research Scholar at the Institute of Management Sciences, Peshawar. His research interests encompass strategic management, consumer behavior, and branding, with notable works including 'Role of Strategic Characteristics and its impact on Organizational Performance', 'The Influence of Formal and Informal Sources on Consumer Buying Behavior', and 'Role of Brand Characteristics and Its Impact on Consumer Buying Behavior'. With 37 publications, over 270 citations, and an h-index of 8, Dr. Khan has made substantial contributions to his field. He also actively participates as a reviewer for academic journals and plays a vital role in the scholarly community.

Educational Journey

M.Sc. (Management Sciences), MBA (Master in Business Administration)

Experience

Lecturer

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Institute of Management Sciences

MS Research Scholar

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Editors Role

Reviewer

City University Research Journal

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Research

Role of Strategic Characteristics and its impact on Organizational Performance.

Article January 1, 1970

This research examines the relationship of firm performance dependency on, strategic contribution, Personal credibility, HR delivery and business knowledge. This research has focused on RG pharmaceutical firm i.e. from Peshawar, Pakistan. Research analyzed the involvement of these four variables in performance of RG pharmaceuticals. Results show that there is significant relationship between RG performnce and strategic contribution, Personal credibility, HR delivery and business knowledge. Study use framework consisting of different variables and regression and correlation analysis of these variables is conducted to find relationship between dependent and independent variables. The knowledge from the results of this study serves as basis of recommendations for maximizing and help RG pharmaceuticals that how and which variable has more impact on it productivity. The result shows that the strategic contribution and HR delivery play vital role in the performance of RG Pharmaceutical.