Sana Mushtaq Shaikh

Research

A Study on Market Opportunities & Consumer Buying Behaviour Towards Indian Handicraft Products

Article January 1, 1970

India has an extremely rich craft tradition, recognized by its unique aesthetic and mythological emotions expressed through artistry. The history of Indian Handicrafts dates back to one of the earliest civilizations of the world. It is now home to more than 7.3 million artisans residing mostly in rural or semi urban areas of India. This […]