Research
Contribution to the Analysis of the Interface Strategy- Quality Approach of Moroccan Companies Certified ISO 9001: The Mediating Role of Performance
The purpose of this paper is to clarify the strategy-quality relationship through a detailed analysis of the contributions of these two fields. Initially, it is a question of describing the process of strategic reflection, as well as the quality processes in a specific context which is the ISO 9001 certified Moroccan companies, in order to eventually examine and understand the interference mechanisms between the two functions. Based on the organizational theories, the strategic schools, the key concepts of the TQM, and the contributions of 2015 version of the ISO 9001 standards we have proposed a performance-based unified theoretical integrative framework. From a methodological point of view, the coherence between the problematic and the data to which we have access and the nature of the studied phenomenon, has led us to prioritize a multi-method and sequential research approach.
