A Comparative Analysis on Supermarkets Retail Products Brand-Named

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Joel Laffita Rivera
Joel Laffita Rivera

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Abstract

Certainly, supermarkets make up the list of top places to go regarding food purchases. The great variety of items from different sources that these places put at the disposal of consumers is meant to be, among other things, to excel in business enterprise position. In Spain, as well as in many parts of the world, supermarkets have seemed like places of necessity where buyers can come across their desires by letting down the price of many products. In other words, reducing costs and saving income. Consequently, how supermarkets approach the market price competition has become one of the most attractive focuses for consumption and expenditure. But, do pricing differences concern company’s profitability and consumer’s purchasing? The present study aimed to analyze the pricing of 30 food items from the same brand-named but, sold at different online outlets from two, unlike Spain Supermarket conglomerates. The research study has been conducted by following suitable research protocols.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Joel Laffita Rivera. 2026. \u201cA Comparative Analysis on Supermarkets Retail Products Brand-Named\u201d. Global Journal of Human-Social Science - G: Linguistics & Education GJHSS-G Volume 22 (GJHSS Volume 22 Issue G12): .

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Analysis of retail brands in supermarkets worldwide and their product brand names. Key insights for branding strategy.
Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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Classification
GJHSS-G Classification: DDC Code: 658 LCC Code: HD31
Version of record

v1.2

Issue date

January 7, 2023

Language
en
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Certainly, supermarkets make up the list of top places to go regarding food purchases. The great variety of items from different sources that these places put at the disposal of consumers is meant to be, among other things, to excel in business enterprise position. In Spain, as well as in many parts of the world, supermarkets have seemed like places of necessity where buyers can come across their desires by letting down the price of many products. In other words, reducing costs and saving income. Consequently, how supermarkets approach the market price competition has become one of the most attractive focuses for consumption and expenditure. But, do pricing differences concern company’s profitability and consumer’s purchasing? The present study aimed to analyze the pricing of 30 food items from the same brand-named but, sold at different online outlets from two, unlike Spain Supermarket conglomerates. The research study has been conducted by following suitable research protocols.

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A Comparative Analysis on Supermarkets Retail Products Brand-Named

Joel Laffita Rivera
Joel Laffita Rivera

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