Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
February 17, 2026
Neural Networks and Rules-based Systems used to Find Rational and
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ReserarchID
0P3V1
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Neural Networks and Rules-based Systems used to Find Rational and
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This study examines the attitude of consumers of small home appliance products in Iran and Dubai towards four elements of the marketing mix, Product, Price, Place and Promotion. Empirical data were gathered from 393 respondents in Iran and Dubai. Statistical analysis conducted using SPSS 18 software to test the research hypotheses about the similarity of each element’s importance in the two studied countries. The findings reveal great insights about customers’ preferences in each country. This novel study is of particular interest for the academic researches and marketing practitioners seeking firsthand information about customer attitudes both in Iranian and Dubai markets.
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