A Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys

A Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys

S. Suneetha Devi

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Prof. A. Vidhyadhara Reddy

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Osmania University

A Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys

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Abstract

This paper specifies proposition of mystery shopping as a complimentary method along with customer surveys. It focuses on the antecedent of mystery shopping-observational methods. This paper addresses the gap in the existing research on mystery shopping. It covers customer surveys and observational methods of research. It also covers the existing academic research on mystery shopping and the application of mystery shopping by corporates. Subsequently, drawing on the existing literature, it discusses the validation of mystery shopping. It also outlines the implications of this research for future research and practice.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

S. Suneetha Devi. 2016. \u201cA Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E2): .

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GJMBR Volume 16 Issue E2
Pg. 11- 17

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: M31

Submission ReceivedDecember 6, 2015
Peer Review Double Blind
Handling Editor
Accepted December 31, 2015
Published January 15, 2016

Version of record

v1.2

Issue date

June 13, 2016

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Article Matrices

Total Score: 102

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: S. Suneetha Devi, Prof. A. Vidhyadhara Reddy (PhD/Dr. count: 0)

View Count (all-time): 122

Total Views (Real + Logic): 3881

Total Downloads (simulated): 2027

Publish Date: 2016 06, Mon

Monthly Totals (Real + Logic):

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Total Views: 3881

Total Downloads: 2027

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