A Framework for Cross-Platform E-Commerce Website Development for Multiple Devices and Browsers
The aim of this study has been to identify Human- Computer Interaction (HCI) design methods and techniques for the development of cross-platform e-commerce websites that can be used on multiple devices with different screen sizes and web browsers. The findings presented here are based on a theoretical framework consisting of three categorizations: composition, continuity and consistency. The framework was implemented with the aid of a case study and a prototype implementation that adapts to the user context. The development of the prototype was based on the evaluation of existing e-commerce websites. Identified usability issues were readability and the fact that tasks should be dependent on the user context. The overall results of this study are presented as a set of usability guidelines for cross-platform e-commerce, which highlight the importance of identifying the users’ needs as well as the context in which they operate, by offering a common set of functionality between devices and using device specific input mechanisms.
