A Linguistic Analysis of Zimbabwean Prime Minister Morgan Tsvangiraias Image Repair Discourse: Letter to the Zimbabwean Public (30 November 2011)

Advice Chimbarange; Clemenciana Mukenge; Francisca Kombe

A Linguistic Analysis of Zimbabwean Prime Minister Morgan Tsvangirai’s Image Repair Discourse: Letter to the Zimbabwean Public (30 November 2011)

Advice Chimbarange * §

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Clemenciana Mukenge

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Francisca Kombe

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University of Zimbabwe

A Linguistic Analysis of Zimbabwean Prime Minister Morgan Tsvangirai’s Image Repair Discourse: Letter to the Zimbabwean Public (30 November 2011)

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Abstract

The reputations of politicians as well as other popular figures depend on public perceptions and once reputations are threatened, images repair becomes vital. This paper focuses on the image repair strategies used in the public letter of apology (30 November 2011) by Prime Minister Morgan Tsvangirai released shortly after divorcing his wife Lorcadia Karimatsenga. The major concern is to determine the effectiveness of the communication devices used in redeeming the PM’s image in the public eye. Benoit’s Image Repair Theory (1995) is used as theoretical guide and methodological impetus of the study. Benoit theory provides a mechanism for analyzing the communication strategies used. Five major impression management strategies are adopted: denial, evasion of responsibility, reducing the offensiveness of the event, corrective action and mortification. It is concluded in this study that despite the mistake of omitting some important details that could have assisted in clearing his name, the image repair strategies used by Tsvangirai were to a large extent effective. He was successful through this letter to present himself as a victim of political circumstances, a human being with flaws and a humble servant of the people who is able to admit to his errors.

References

13 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Advice Chimbarange, Clemenciana Mukenge, Francisca Kombe. 2013. "A Linguistic Analysis of Zimbabwean Prime Minister Morgan Tsvangirai’s Image Repair Discourse: Letter to the Zimbabwean Public (30 November 2011)". Global Journal of Human-Social Science - F: Political Science GJHSS-F Volume 13 (GJHSS Volume 13 Issue 13 (F3)).

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GJHSS Volume 13 Issue 13 (F3)

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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Classification

GJHSS-F Classification FOR Code: 380299

Submission ReceivedDecember 11, 2012
Peer Review Double Blind
Handling Editor
Accepted January 3, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

April 1, 2013

Language

English

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Article Matrices

Total Score: 103

Country: Zimbabwe

Subject: Global Journal of Human-Social Science - F: Political Science

Authors: Advice Chimbarange, Clemenciana Mukenge, Francisca Kombe (PhD/Dr. count: 0)

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