A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective

1
Nazmun Nessa Moon
Nazmun Nessa Moon
2
Shaheena Sultana
Shaheena Sultana
3
Fernaz Narin Nur
Fernaz Narin Nur
4
Mohd. Saifuzzaman
Mohd. Saifuzzaman
1 to 4 Daffodil International University

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This paper contains a brief discussion of search engine marketing or e-commerce, literature survey, current and future prospect, comparative study of e-commerce in Bangladesh perspective on online shopping. The buzzword e-Commerce is spreading widely in the present world of ICT by its simple applications. The basic objective of this review paper is actually exploring the difference between the traditional & online shopping and the effectiveness of e-Commerce in Bangladesh. From the previous research, we can come to a conclusion that convenience and time are the main attributes for making the decision to shop online rather than traditional shopping in Bangladesh and we also found out that young consumers are more comfortable and satisfy to make online purchases.

17 Cites in Articles

References

  1. Mohammed Khan,Siba Mahapatra,N Sreekumar (2009). Service quality evaluation in internet banking: an empirical study in India.
  2. Y Nanehkaran (2013). Editor's Introduction to Electronic Commerce Research.
  3. David Szymanski,Richard Hise (2000). Esatisfaction: An initial examination.
  4. Ohidujjaman,M Hasan,M Huda (2013). Ecommerce Challenges, Solutions and Effectiveness Perspective Bangladesh.
  5. A Hasan,Saidul,M Baten,A Kamil,S Parveen (2010). Adoption of Ebanking in Bangladesh: An exploratory study.
  6. Art Williams,B Bertsch,Wiele,Av,Iwaarden,Dale,Bg (2006). Self-Assessment against Business Excellence Models: A Critique and Perspective.
  7. Mark Brown,Nigel Pope,Kevin Voges (2003). Buying or browsing?.
  8. T Monsuwé,B Dellaert,K Ruyter (2004). What drives consumers to shop online? A literature review.
  9. Richard Dobbs,Gordon You Gang Chen,James Orr,Michael Manyika,Elsie Chui,Chang (2013). China's e-tail revolution: Online shopping as a catalyst for growth.
  10. M Howladar,Prof Mohiuddin,M G Dr,M Islam (2012). Developing Online Shopping Intention among People: Bangladesh Perspective.
  11. Ronald Goldsmith,Leisa Flynn (2005). Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared.
  12. Michael Johnson,Anders Gustafsson,Tor Andreassen,Line Lervik,Jaesung Cha (2001). The evolution and future of national customer satisfaction index models.
  13. J Chavan (2013). Internet Banking-Benefits and Challenges in an Emerging Economy.
  14. (null). Figure 1: (A) Sampling locations on the world map (from OpenStreetMap; https://www.openstreetmap.org/#map=10/-4.4820/55.5833) and (B) giant tortoise on turf (from Wikipedia; https://en.wikipedia.org/wiki/Aldabra_giant_tortoise#/media/File:Giant_Tortoise.JPG)..
  15. H Shiferaw (2010). Ecommerce in Emerging Markets.
  16. M Limayem,M Khalifa,A Frini (2000). What makes consumers buy from Internet? A longitudinal study of online shopping.
  17. M Salehi,H Mirzaei,M Aghaei,M Abyari (2012). Dissimilarity of E-marketing VS traditional marketing.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Nazmun Nessa Moon. 2017. \u201cA Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 17 (GJMBR Volume 17 Issue B3): .

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GJMBR Volume 17 Issue B3
Pg. 11- 18
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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July 25, 2017

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This paper contains a brief discussion of search engine marketing or e-commerce, literature survey, current and future prospect, comparative study of e-commerce in Bangladesh perspective on online shopping. The buzzword e-Commerce is spreading widely in the present world of ICT by its simple applications. The basic objective of this review paper is actually exploring the difference between the traditional & online shopping and the effectiveness of e-Commerce in Bangladesh. From the previous research, we can come to a conclusion that convenience and time are the main attributes for making the decision to shop online rather than traditional shopping in Bangladesh and we also found out that young consumers are more comfortable and satisfy to make online purchases.

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A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective

Nazmun Nessa Moon
Nazmun Nessa Moon Daffodil International University
Shaheena Sultana
Shaheena Sultana
Fernaz Narin Nur
Fernaz Narin Nur
Mohd. Saifuzzaman
Mohd. Saifuzzaman Daffodil International University

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