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A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective

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A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective

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Abstract

This paper contains a brief discussion of search engine marketing or e-commerce, literature survey, current and future prospect, comparative study of e-commerce in Bangladesh perspective on online shopping. The buzzword e-Commerce is spreading widely in the present world of ICT by its simple applications. The basic objective of this review paper is actually exploring the difference between the traditional & online shopping and the effectiveness of e-Commerce in Bangladesh. From the previous research, we can come to a conclusion that convenience and time are the main attributes for making the decision to shop online rather than traditional shopping in Bangladesh and we also found out that young consumers are more comfortable and satisfy to make online purchases.

References

17 Cites in Article
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nazmun Nessa Moon, Shaheena Sultana, Fernaz Narin Nur, saifakash.cse. 2017. "A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective". Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 17 (GJMBR Volume 17 Issue B3).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-B Classification JEL Code: L81
Version of record
v1.2

Issue date
July 25, 2017

Language
English
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A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective

Nazmun Moon
Nazmun Moon Daffodil International University
Shaheena Sultana
Shaheena Sultana <p>Daffodil International University</p>
Fernaz Nur
Fernaz Nur <p>Daffodil International University</p>
<p>Daffodil International University</p>