A Review on the Relationship Variables to Customer Satisfaction

A Review on the Relationship Variables to Customer Satisfaction

Thusyanthy Vadivelu

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Anne Suhaniya Joseph Karunakaran

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University of Jaffna

A Review on the Relationship Variables to Customer Satisfaction

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Abstract

In marketing, customer satisfaction is considered as a key construct in the last few decades. Previously it is a less acceptable construct, since most of the marketing oriented organizations are perceived that attracting new customers better than retaining existing one. However, currently, these organizations are using customer satisfaction as a prime business performance indicator and a weapon in the dynamic environment to get the sustainable competitive advantage. This customer satisfaction is impact by several variables and dimensions. Therefore, this qualitative comprehensive review examines with the variety of literature support the relationship of variables with respect to customer satisfaction. To broaden and make possible further studies contextually and empirically, a mind-map is presented to show how these relationship variables relate to customers satisfaction. This would improve the studies related to customer satisfaction in particular.

References

32 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Thusyanthy Vadivelu. 2016. \u201cA Review on the Relationship Variables to Customer Satisfaction\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5).

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GJMBR Volume 16 Issue E5

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M30

M39

Submission ReceivedDecember 12, 2015
Peer Review Double Blind
Handling Editor
Accepted January 3, 2016
Published January 15, 2016

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v1.2

Issue date

December 8, 2016

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Article Matrices

Total Score: 102

Country: Sri Lanka

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Anne Suhaniya Joseph Karunakaran, Thusyanthy Vadivelu (PhD/Dr. count: 0)

View Count (all-time): 166

Total Views (Real + Logic): 3761

Total Downloads (simulated): 1906

Publish Date: 2016 12, Thu

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Total Views: 3761

Total Downloads: 1906

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