A STATISTICAL EVALUATION OF FACTORS THAT ATTRACT CUSTOMERS TO BANKS IN LAGOS, NIGERIA

1
Dr. Adamu M.O.
Dr. Adamu M.O.
2
Adeola B.S.
Adeola B.S.
1 University of Lagos

Send Message

To: Author

GJMBR Volume 12 Issue B3

Article Fingerprint

ReserarchID

1EY8C

A STATISTICAL EVALUATION OF FACTORS THAT ATTRACT CUSTOMERS TO BANKS IN LAGOS, NIGERIA Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

Economists consider the banking system the heart of a country’s economy because it pumps the money through the economy thus driving production, exchange and its growth. Competition in banking industry has become acute since the late 1980s liberalisation of the sector; it was intensified after 2005 consolidation, the keenest aspect of the competition is the competition for deposits. Nigerian banks have deployed an array of tools to position themselves for this battle for deposits, ranging from glitzy branding and marketing campaigns to the deployment of smart marketing staff. These banks also attract customers with the deployment of e-banking solutions and the construction of an ever-increasing number of branches. This work set out to find out the factors that affect the decision by individuals to open bank accounts in a particular bank, with a view to using statistical tools to evaluate the relative importance of each factor that attracts customers to a particular bank, determine the strongest factor, and also depict some types of products/services banks should include in their array.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dr. Adamu M.O.. 1970. \u201cA STATISTICAL EVALUATION OF FACTORS THAT ATTRACT CUSTOMERS TO BANKS IN LAGOS, NIGERIA\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 12 (GJMBR Volume 12 Issue B3): .

Download Citation

Issue Cover
GJMBR Volume 12 Issue B3
Pg. 83- 88
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Classification
Not Found
Version of record

v1.2

Issue date

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 20909
Total Downloads: 10940
2026 Trends
Research Identity (RIN)
Related Research

Published Article

Economists consider the banking system the heart of a country’s economy because it pumps the money through the economy thus driving production, exchange and its growth. Competition in banking industry has become acute since the late 1980s liberalisation of the sector; it was intensified after 2005 consolidation, the keenest aspect of the competition is the competition for deposits. Nigerian banks have deployed an array of tools to position themselves for this battle for deposits, ranging from glitzy branding and marketing campaigns to the deployment of smart marketing staff. These banks also attract customers with the deployment of e-banking solutions and the construction of an ever-increasing number of branches. This work set out to find out the factors that affect the decision by individuals to open bank accounts in a particular bank, with a view to using statistical tools to evaluate the relative importance of each factor that attracts customers to a particular bank, determine the strongest factor, and also depict some types of products/services banks should include in their array.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

A STATISTICAL EVALUATION OF FACTORS THAT ATTRACT CUSTOMERS TO BANKS IN LAGOS, NIGERIA

Dr. Adamu M.O.
Dr. Adamu M.O. University of Lagos
Adeola B.S.
Adeola B.S.

Research Journals