A Study Customer Satisfaction of E-Service Quality of Point of Sale (Pos)

1
Mohammad Fotouhi Ardakani
Mohammad Fotouhi Ardakani
2
Mohammad Shaker Ardakani
Mohammad Shaker Ardakani
3
Sayyed Hassan Mirhosseini Ardakani
Sayyed Hassan Mirhosseini Ardakani
1 Islamic Azad University

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This study examines the level of customer satisfaction and service quality of e-reader devices has stores and SPSS22 software was used for data analysis and correlation tests to determine the relationship of variables, the analysis of the test for identification of direct and indirect effects of variables has been used on customer satisfaction. The population of this study, shoppers and stores are Ardakan, Iran and sample its 200 stores and shops in the city which has customers randomly selected. The results show that the security apparatus reader has the greatest impact on their satisfaction. In addition the low cost; it is most concerned with customer satisfaction. The remarkable thing is that the devices meet the customer’s card is the least that should be examined. Authorities can resolve individual complaints, the better the card reader devices can capture and customer satisfaction.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Mohammad Fotouhi Ardakani. 2015. \u201cA Study Customer Satisfaction of E-Service Quality of Point of Sale (Pos)\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E9): .

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GJMBR Volume 15 Issue E9
Pg. 15- 22
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M31
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v1.2

Issue date

November 28, 2015

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English

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This study examines the level of customer satisfaction and service quality of e-reader devices has stores and SPSS22 software was used for data analysis and correlation tests to determine the relationship of variables, the analysis of the test for identification of direct and indirect effects of variables has been used on customer satisfaction. The population of this study, shoppers and stores are Ardakan, Iran and sample its 200 stores and shops in the city which has customers randomly selected. The results show that the security apparatus reader has the greatest impact on their satisfaction. In addition the low cost; it is most concerned with customer satisfaction. The remarkable thing is that the devices meet the customer’s card is the least that should be examined. Authorities can resolve individual complaints, the better the card reader devices can capture and customer satisfaction.

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A Study Customer Satisfaction of E-Service Quality of Point of Sale (Pos)

Mohammad Shaker Ardakani
Mohammad Shaker Ardakani
Sayyed Hassan Mirhosseini Ardakani
Sayyed Hassan Mirhosseini Ardakani
Mohammad Fotouhi Ardakani
Mohammad Fotouhi Ardakani Islamic Azad University

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